IDENTITE VISUELLE DE TOW-IN - SOCIETE DE PRODUCTION AUDIOVISUELLE
L’été sans fin d’Olivier Barthélémy
Olivier Barthélémy est un acteur aux allures de jeune premier bodybuildé, salué dans de nombreux films, dont trois partagés avec Vincent Cassel. Il serait cependant réducteur de le réduire à sa carrière de comédien tant Olivier bout de projets et il est parfois difficile à suivre. Producteur, scénariste, fondateur d’une marque de vêtements dédiés à la glisse et d’un label de musique, Olivier a lancé Tow-in, société tentaculaire en référence au “tow-in surfing”, technique pour tracter le surfeur afin qu’il surfe de plus grosses vagues au large. Son identité visuelle est à son image, “bold”, mâtinée d’une imagerie sixties un peu rétro ... mais complêtement “in”. Le lien entre le “tow” et le “in” fait référence à la corde utilisée par le motomarine et le surfeur.
Olivier Barthélémy is an actor with the appearance of a rookie and bodybuilder, acclaimed in many films, including three shared with Vincent Cassel. However, it would be reductive to reduce him to his career as an actor as Olivier swarms with projects and he is sometimes difficult to follow. Producer, screenwriter, founder of a clothing brand dedicated to surfing and a music label, Olivier launched Tow-in, a sprawling society in reference to "tow-in surfing", a technique for pulling the surfer so that he's surfing bigger waves. His visual identity is in his image, bold, with a sixties imagery a little retro ... but totally "in". The link between the "tow" and the "in" refers to the rope used by the watercraft and the surfer.
Olivier Barthélémy is an actor with the appearance of a rookie and bodybuilder, acclaimed in many films, including three shared with Vincent Cassel. However, it would be reductive to reduce him to his career as an actor as Olivier swarms with projects and he is sometimes difficult to follow. Producer, screenwriter, founder of a clothing brand dedicated to surfing and a music label, Olivier launched Tow-in, a sprawling society in reference to "tow-in surfing", a technique for pulling the surfer so that he's surfing bigger waves. His visual identity is in his image, bold, with a sixties imagery a little retro ... but totally "in". The link between the "tow" and the "in" refers to the rope used by the watercraft and the surfer.