LE STUDIO
Des histoires avant tout :
un design graphique narratif
Benjamin Adida, directeur de la création à la tête du studio A.D.I.D.A., est directeur artistique de formation, graphiste par passion, illustrateur sans le vouloir, photographe amateur et concepteur-rédacteur par amour des bons mots. Depuis 25 ans, il met sa fantaisie visuelle et son élégance graphique au service d’histoires qu’il aime aborder de façon inattendue afin de tirer tout le suc des personnes ou des créations pour qui ou avec qui il travaille. Identités visuelles, campagnes publicitaires, mises en page ou mises en images : son studio s’attache toujours à raconter une histoire en sachant que la façon dont il la raconte est partie prenante – partie agissante – de l’histoire elle-même. Fort d’une expérience de 10 ans dans les meilleures agences de publicité à Paris et en Europe, Benjamin travaille en indépendant et en équipe légère depuis 15 ans. Il aime créer pour tous les médias, du print à l’audiovisuel en passant par les supports numériques. Son studio lui ressemble : joyeux tous les jours, créatif dans le moindre détail, entouré de personnes de talent dont le savoir-faire est mis en exergue à chaque étape d’un projet.
Stories above all:
a narrative graphic design
Benjamin Adida, creative director at the head of the A.D.I.D.A. studio, is an artistic director by training, a graphic designer by passion, an illustrator without wanting to, an amateur photographer and copywriter by love of good words. For 25 years, he has put his visual fantasy and graphic elegance to the service of stories that he likes to approach in an unexpected way in order to draw all the juice out of the people or creations for whom or with whom he works. Visual identities, advertising campaigns, layouts or images: his studio always strives to tell a story knowing that the way it tells it is a stakeholder – active part – of the story itself. With 10 years of experience in the best advertising agencies in Paris and Europe, Benjamin has worked independently and in light teams for 15 years. He enjoys creating for all media, from print to audiovisual and digital media. His studio resembles him: happy every day, creative in every detail, surrounded by talented people whose know-how is highlighted at each stage of a project.
Art Director in
Publicis Conseil, CLM BBDO, Grey Paris, Springer & Jacoby, Australie, la Chose, Elegangz, Leg, MullenLowe Paris, Havas Paris
Freelance for
Publicis, Ogilvy, JWT, Y&R, Leo Burnett, FHV BBDO (Amsterdam), No Good Industry, Draft FCB, Ici Londres, Hakuhodo, Change, Prodeo, Karoui & Karoui (Tunisie), Havas Paris, A la Française, Lola MullenLowe (Barcelona), Geometry Global, WNP, Duhesme & Versigny, Herezie, Drama, Momentys, Paris-Byzance-Paradise, Elephant Prod, coRco, Oeuf Cocotte, Jill, Cosavostra, Zagett
Clients and expertise
Automotive
Mercedes-Benz, BMW, Saab, Renault, Honda, Seat, Audi, DS
Energy
Total, Gaz de France, Fonroche
Bank & Insurance
BforBank, Generali, Crédit du Nord, Caisse d’Epargne, Le Conservateur, Eurazeo, American Express, BFC
Equipment, Alimentation & Leisures
Naturalia, Castorama, Leader Price, Ikea, Sport 2000, Club Med, France Galop, Sojasun, Evian Championship, Suchard, Varilux, Hôtel Royal Mansour, Leroy Merlin
Communications
SFR, Orange, Numericable, Tunisiana
Medias & Services
Drinks & Alcoholics
Transports
Luxury & Cosmetics
Louis Vuitton LV_Le Lab, Chanel, Paul Smith, Repetto, Piaget, Zilli, Bioderma, Vichy, Tag Heuer, Hennessy, Krug
Retail
Lacoste, Le coq sportif, Steven Alan
Services
Havas Paris, AAVP, Barthélémy Rénovation, Christian Marguerie Production, A la Française, Paris-Byzance-Paradise, Lacen, Armée de Terre, Inpes Tabac, Santé Publique France, Paris Popup, Tow-In, Zouzou, Anthony Bernier, Matmut Atlantique, Atelier Jacqueline Osty & Associés
Main awards, nominations and jurys
FRENCH ART DIRECTOR'S CLUB - Award in Photography / Original creation and shooting, HAVAS PARIS in 2015
FRENCH ART DIRECTOR'S CLUB - Mention in Press category, SPRINGER&JACOBY for MERCEDES-BENZ in 2004
CANNES LIONS FESTIVAL - Shortlist in Press category, SPRINGER&JACOBY for MERCEDES-BENZ in 2004
EUROBEST FESTIVAL - Shortlist in Press category, SPRINGER&JACOBY for MERCEDES-BENZ in 2004
FRENCH ART DIRECTOR'S CLUB - First prize & creation of the Multimedia and Integrated Campaigns new category, LA CHOSE for ORANGE in 2008
FRENCH ART DIRECTOR'S CLUB - Jury member, Press and Posters category in 2008
GOBELINS IMAGE SCHOOL - Jury member in 2001
ECV - Jury member in 2017
Teacher
DNMADE Graphisme Saint-Pierre La Réunion - 2024, Graphic design
ECV Bordeaux - Since 2017, Graphic design and Art Direction
Inseec Sup de Pub - 2017—2019, Advertising
Ecole de Condé - Since 2017, Graphic design and Art Direction
Photography exhibitions
2009 - UNE ANNEE RICAINE, personal exhibition at EYEMADE’s gallery, Paris
2010 - Collective exhibition at 13 SEVIGNÉ gallery, Paris
Publication Director
2022 - DÉCANTÉ MAGAZINE, co-founder with Mélanie Goussard