CAMPAGNE DE PUBLICITE POUR MERCEDES-BENZ AMG
The best or nothing
L’agence Springer & Jacoby, à l’époque hotshop créative européenne en charge de la communication de Mercedes-Benz avait une antenne à Paris. Franck Rey en pilotait la création et nous a confié, à Josselin Pacreau et moi, la réalisation d’une campagne presse pour la signature AMG, vitrine sportive de la marque à l’étoile. Deux annonces-presse ont été retenues, et photographiées par Gulliver Theis de chez Bransch et Eric de Cort de chez Cosmos. Saluée en France comme à l’international, cette campagne a attiré l’attention du Club des Directeurs Artistiques, a été shortlistée aux Eurobest et au prestigieux festival international de la créativité, les fameux Canne Lions.
Merci à Josselin Pacreau pour ces belles idées, aux photographes cités ci-avant, à Christian Marguerie pour sa production et ses beaux plateaux.
The agency Springer & Jacoby, at the time European creative hotshop in charge of the communication of Mercedes-Benz had an antenna in Paris. Franck Rey piloted the creation and entrusted Josselin Pacreau and I with the realization of a press campaign for the AMG signature, the sport signature for the brandwith the three branches star. Two ads were selected and photographed by Gulliver Theis from Bransch and Eric de Cort from Cosmos. Hailed in France and internationally, this campaign has attracted the attention of the French Art Directors Club, has been shortlisted at the Eurobest and at the prestigious international festival of creativity, the famous Cannes Lions.
Thanks to Josselin Pacreau for these beautiful ideas, to the photographers mentioned above, to Christian Marguerie for his production and his beautiful studios.
Merci à Josselin Pacreau pour ces belles idées, aux photographes cités ci-avant, à Christian Marguerie pour sa production et ses beaux plateaux.
The agency Springer & Jacoby, at the time European creative hotshop in charge of the communication of Mercedes-Benz had an antenna in Paris. Franck Rey piloted the creation and entrusted Josselin Pacreau and I with the realization of a press campaign for the AMG signature, the sport signature for the brandwith the three branches star. Two ads were selected and photographed by Gulliver Theis from Bransch and Eric de Cort from Cosmos. Hailed in France and internationally, this campaign has attracted the attention of the French Art Directors Club, has been shortlisted at the Eurobest and at the prestigious international festival of creativity, the famous Cannes Lions.
Thanks to Josselin Pacreau for these beautiful ideas, to the photographers mentioned above, to Christian Marguerie for his production and his beautiful studios.