CAMPAGNE DE PUBLICITE POUR LE LANCEMENT DE BFORBANK
Mon banquier, c’est moi
Vous connaissez cette signature, celle qui réunit les débrouillards du trading et du placement de la banque privée BforBank. A l’époque, l’initiatrice de la banque en ligne a confié à l’agence Leg la réalisation de la communication de lancement. Ainsi, comme l’on pouvait faire joujou avec tous les boutons comme un véritable conseiller, on a pu tous devenir banquier. Enfin, seuls ceux qui avaient tout de même 100.000 euros d’apport. Avec Clémence Cousteau, nous avons décliné une campagne dont les portraits d’usagers furent déclinés dans un sépia dont le génial Paul Wetherell fut le gardien.
Merci à Gabriel Gaultier pour sa direction de création avisée, à Clémence Cousteau pour ses mots, à Paul Wetherell de chez Map Ltd pour ses subtils portraits.
You know this tagline, that which brings together the hustlers of trading and placement of the private bank BforBank. At the time, the initiator of the online bank entrusted Leg with the realization of the launching communication. Thus, as we could make play with all buttons as a real advisor, we could all become a banker. Finally, only those who still had 100,000 euros of contribution. With Clémence Cousteau, we declined a campaign whose user portraits were declined in a sepia whose brilliant Paul Wetherell was the guardian.
Thanks to Gabriel Gaultier for his wise creative direction, to Clémence Cousteau for her words, to Paul Wetherell from Map Ltd for his subtle portraits.
Merci à Gabriel Gaultier pour sa direction de création avisée, à Clémence Cousteau pour ses mots, à Paul Wetherell de chez Map Ltd pour ses subtils portraits.
You know this tagline, that which brings together the hustlers of trading and placement of the private bank BforBank. At the time, the initiator of the online bank entrusted Leg with the realization of the launching communication. Thus, as we could make play with all buttons as a real advisor, we could all become a banker. Finally, only those who still had 100,000 euros of contribution. With Clémence Cousteau, we declined a campaign whose user portraits were declined in a sepia whose brilliant Paul Wetherell was the guardian.
Thanks to Gabriel Gaultier for his wise creative direction, to Clémence Cousteau for her words, to Paul Wetherell from Map Ltd for his subtle portraits.