CAMPAGNE DE PUBLICITE PRESSE POUR ARTE
La culture comme ciment
L’agence MullenLowe nous a demandé de réfléchir àune campagne de publicité en presse magazine pour relancer la chaine franco-allemande Arte. Nouvelle signature, Vous êtes bien sur Arte, nouvelle charte graphique qui a inspiré le studio sur des confrontations visuelles pour donner un sens nouveau aux annonces. Ainsi, un panneau “déviation” apparait sur une photo des Twin Towers de New York pour évoquer le documentaire Les routes de la terreur et les questions que soulèvent le film sur l’enchainement macabre des évènements. Ou encore “la croix et la bannière” du drapeau danois apposées sur le portrait du personnage fictif de première ministre de la série Borgen et les difficultés de mener une vie de famille face à ces responsabilités. Ce sont les contenus qui font la richesse d’une ligne éditoriale, et Arte l’a compris depuis fort longtemps.
Merci à Vincent Vincent Behaghel pour sa direction de création avisée.
The MullenLowe agency asked us to think about an advertising print campaign to revive the Franco-German Arte TV channel. A new signature, a new graphic charter that inspired the studio on visual confrontations to give new meaning to ads. For example, a "deviation" sign appears on a photo of the New York Twin Towers to evoke the documentary The Roads of Terror and the questions raised by the film about the macabre sequence of events. Or "the cross and the banner" of the Danish flag affixed to the portrait of the fictional prime minister of the Borgen show and the difficulties of leading a family life in the face of these responsibilities. It is the content that is the richness of an editorial line, and Arte has understood it since a long time.
Thanks to Vincent Vincent Behaghel for his wise creative direction.
Merci à Vincent Vincent Behaghel pour sa direction de création avisée.
The MullenLowe agency asked us to think about an advertising print campaign to revive the Franco-German Arte TV channel. A new signature, a new graphic charter that inspired the studio on visual confrontations to give new meaning to ads. For example, a "deviation" sign appears on a photo of the New York Twin Towers to evoke the documentary The Roads of Terror and the questions raised by the film about the macabre sequence of events. Or "the cross and the banner" of the Danish flag affixed to the portrait of the fictional prime minister of the Borgen show and the difficulties of leading a family life in the face of these responsibilities. It is the content that is the richness of an editorial line, and Arte has understood it since a long time.
Thanks to Vincent Vincent Behaghel for his wise creative direction.